The Writing Room is the brainchild of award-winning author Nina Schuyler. A successful novelist and creative writing instructor with over a decade of university teaching experience, Schuyler wanted to offer her instruction to an even wider audience. So The Writing Room was born.
The Writing Room offers two classes: the Live Online class and the Video class. The Live Online class is a six-week series of classes conducted via live video at set dates and times.
For those who want a class that they can view on their own schedule, The Writing Room provides an asynchronous option via the Video class.
To do this, Schuyler needed more than a static website. She needed an ecommerce solution to allow students to purchase classes online. Because new Live Online classes are offered periodically, Schuyler wanted to update her site on her own rather than outsource the work.
Mahalo Media Group chose WooCommerce for The Writing Room. WooCommerce is a free plugin that can transform any WordPress website into an online store.
More than a quarter of all online stores are built on WooCommerce, making it the world’s most popular ecommerce platform [source]. For a small business like The Writing Room, WooCommerce is an ideal solution because:
- It integrates a secure and convenient online store into a new or existing WordPress site with little effort.
- It’s highly customizable, so you can configure the online store to suit your business with free or paid plugins or help from a developer.
- It works with WordPress, which is known for its user friendly UI. No development experience is needed to add, update, or remove content.
The security, convenience, and ease of use make WooCommerce the right ecommerce platform for The Writing Room. Could it be the right platform for your online store? Find out in our four-part article series, “How to choose the right ecommerce platform for your business,” where we look at the pros and cons of Magento, Shopify, BigCommerce, and WooCommerce.
Is your business ready to transform its website into an online store? Contact us with questions or for a free estimate.